The first start-up challenge – finding the right business idea!

Having helped many entrepreneurs track there way through the challenge of starting a business, this post is the first of a series, reflecting on some of the common difficulties that can arise. It also looks at some practical solutions that can help those who might be on this sometimes wonderful rollercoaster of a journey.

A business idea or an emotional roadblock!entreprenur
Ideas for a business can come from so many places, finding the right business idea is the first critical step, they can be well thought through balanced and objective. Or more often, they can come from a dream that is unlikely to be realised, at least not in the way that was originally thought. In my experience the best ideas solve a clear and identifiable problem.

For example, I recall hearing a story from a few years back from two men who had just started a new business, having spent most of their working lives on oil rigs in the North Sea. While they were employed, they had identified a problem that sometimes happens when drilling for oil. In order to fix this problem required the drill to be fully withdrawn. To complete this process required the rig to be shut down for a whole day, at a cost of $1M. The two men had given this problem some thought, and proposed a solution to their bosses. Unfortunately, their idea was not taken seriously and the problem continued.

When the men retired they decided to develop their idea and eventually produced a simple design which they offered to their old employer to test. After some development iterations they were able to produce a solution that was proved to solve the problem. The solution had the potential to make them very rich and as far as I know this is exactly what happened.

Investing time in the early stages of a business, to clearly understand how the product or service delivers value and undertaking testing is critical to a successful launch.


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