Entrepreneurship workshops

These interactive two-day entrepreneurship workshops explore ideas and develop the entrepreneurial story of where entrepreneurship fits within the world of enterprise today.

The workshops examine why world leaders unanimously view entrepreneurs as a vital ingredient in the success of national economies. These workshops probe into how within an increasingly competitive global landscape the role of the entrepreneur in supporting the business challenge of ‘value creation’ underpins the health of a successful and vibrant economy. And why entrepreneurs can be frustrated by the world they find themselves in, providing examples of how successful entrepreneurs are able to cope with these challenges.


These lively and interactive events draw on the work of leading 21st century entrepreneurs such as Steve Blank and Bob Dorf, entrepreneurs who are recognised by their Silicon Valley peers as leading practitioners in radically reshaping how start-ups are built and how entrepreneurship is taught. Also the structure of the days draws on the practical work of Alexander Osterwalder and Yves Pigneur who, with contributions from 470 practitioners from 45 countries, created a game changing shift in the processes used by start-ups, when searching for that elusive ‘scalable’ business model. Their work is now widely recognised as a transformative shift towards how 21st century entrepreneurs see and interact with a world of new ‘opportunities.’

Optimise4 also bring to these workshops, through their own experiences, the real world realities and challenges of start-ups and serial entrepreneurs, providing material and practical examples and insight from businesses from across the South West, Nationally and Internationally.

The structure of the entrepreneurship  workshop is customised to address the potentially different priorities and maturity of the individual schools and colleges. The workshops are spread over two days and work well for students age 15 and over, and also teachers seeking to introduce these real world practices into their day-to-day teaching. With this in mind we will always ensure that the pace and depth of subject matter reflects the attendees maturity of business knowledge and their own individual goals.

In addition to the primary aim described above, the workshops addresses the following broad topics:

Creating a business from an idea
Entrepreneurs can often spend their lives thinking up new ideas and often they will never get past this point. This part of the workshop will seek to help future entrepreneurs to overcome these barriers, not just by the creativity of ideas generation itself, but also by channelling their ideas towards a synthesis. We do this by focusing attendees to develop their own ideas towards building a business, and coaching them through the development of their own business models. To do this they may need to challenge their own thinking and will learn how to ignore the status quo, the past and potential competitors, and begin to challenge orthodoxies. This can be a challenging experience for some and exhilarating for others and often illuminating for everyone.

Independent thinking skills and problem solving
To support the development of entrepreneurship alongside educational practices we introduce into the workshop the ideas and concepts developed in the Rural Growth Network (RGN) Programme.

Within the content of the workshop, we explore and develop the inter-relationship between Enterprise Skills (Communication, Problem Solving, Making things happen, Managing Risk, Self-Motivation & Responsibility, Team Working, Using Initiative and Negotiating and Understanding others) and Personal Learning and Thinking Skills (Reflective Learners, Team Workers, Creative Thinkers, Independent Enquirers, Self-Managers and Effective Participators) and the different contexts in which these can be developed across different educational phases, from Primary to Tertiary Education as well as the enhancing the curriculum and these skills within the life of the community they serve.

School entrepreneurship feedback

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